Covers all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, taxes and more.
Audience: College/Research, Public, Business
Startups, established businesses, and business students can find answers in an easy-to-browse interface mapped to four key stages—plan, fund, start, and manage—to fit the research needs at any point in a business's development.
Specialiced content includes the Business Plans Handbook series (containing hundreds of sample business plans created by real-life entrepreneurs), the Encyclopedia of Major Marketing Strategies, Encyclopedia of Management, and Encyclopedia of Small Business, as well as other award-winning reference titles, business journals, and magazines.
Formerly known as Small Business Resource Center.